Brand Reputation Specialist (Hybrid)

Columbia, Maryland

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Job ID: 575141
Date posted: 04/23/2026
Category: Corporate
Location: Columbia, Maryland

Brand Reputation Specialist
Location: Columbia, MD (Hybrid)
Hourly Rate: $55,000 – $75,000 per hour + $5,000 Annual Bonus Potential

The Brand Reputation Specialist is essential to maintaining and enhancing Maxim’s brand digital presence and public perception, ensuring we continue to provide exceptional healthcare services to those in need. Through strategic reputation management and innovative communication tactics, the Brand Reputation Specialist will safeguard and strengthen trust in our organization across all platforms.

Why You’ll Love This Role:

Competitive Pay & Weekly Paychecks: Reliable compensation you can count on
Quarterly Bonuses & Profit Sharing: Additional earning potential
Comprehensive Benefits: Health, dental, vision, and life insurance
Retirement Planning: 401(k) savings plan with company matching
Employee Discounts: Access to hundreds of nationwide vendor discounts
Recognition & Rewards: Be celebrated through our awards and recognition programs
Career Advancement: Opportunities to grow within a supportive organization
Training & Mentorship: Benefit from structured onboarding and ongoing development

Essential Duties and Responsibilities:

Monitor Online Presence: Actively track brand mentions across social media, review sites, forums, and news articles to assess public perception and identify trends.
Analyze Sentiment: Conduct sentiment analysis to measure the effectiveness of strategies and uncover areas for improvement.
Respond to Feedback: Address customer inquiries, complaints, and reviews promptly and professionally, fostering trust and satisfaction.
Manage Crisis Communication: Assist in the development and implementation of crisis response strategies to mitigate risks and manage reputation threats effectively.
Create Positive Content: Generate and publish engaging content to promote a positive image, including social media posts, blogs, and review campaigns.
Collaborate Cross-Functionally: Work closely with internal teams such as Content, Brand, PR and Legal to ensure messaging consistency and coordinated efforts.
Leverage Insights: Use analytics tools to generate reports on reputation metrics and provide actionable insights to stakeholders.
Enhance Online Visibility: Develop SEO and content marketing strategies to boost the organization’s digital footprint and engagement.
Performs other duties as assigned

Minimum Requirements:

Bachelor’s degree in marketing, communications, or a related field.
Proven experience in digital marketing, online reputation management, or copywriting
Strong communication and writing skills, with the ability to convey empathy and professionalism.
Proficiency in social media listening tools and digital analytics platforms.
Solid understanding of SEO, content marketing, and digital trends.
Exceptional analytical skills to interpret data and identify actionable trends.
Ability to handle high-pressure situations with composure and quick thinking.
Computer proficiency, including Microsoft Office Suite (Word, Excel, Teams, etc.) required
Excellent communication skills
Proficiency in the English language required

Maxim Benefits:

Health and Wellness
Medical/Prescription, Dental, Vision, Health Advocacy (company paid if enrolled Medical) and Health Advocate Employee Assistance Program

Retirement and Financial Security:
Employee Assistance Program, Health Savings Account, 401(k) + Company Match, Profit Sharing, Short and Long Term Disability, Primary Caregiver Leave, Parental Leave, Life and Basic Accidental Death & Dismemberment Insurance, Voluntary Group Life Insurance and Supplemental Accidental Insurance, Hospital Expense Protection Plan, Critical Illness Insurance, Dependent Care Flexible Spending Account, Home and Auto Insurance discounts, Pet Insurance and Legal benefits

Lifestyle Benefits:
Paid Time Off and Company Paid Holidays, Transportation Benefits, Educational Assistance Program, College Partnership Program and Employee Discount Program

*Benefit eligibility is dependent on employment status.

About Maxim Healthcare

Maxim Healthcare has been making a difference in the lives of our patients, caregivers, employees and communities for more than 30 years. We offer private duty nursing, skilled nursing, physical rehabilitation, companion care, respite care and behavioral care for individuals with chronic and acute illnesses and disabilities. Our commitment to quality customer service, compassionate patient care, and filling critical healthcare needs makes us a trusted partner wherever care is needed.

Maxim Healthcare, Inc. (“Maxim”) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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